Industry 4.0

GS1 MALAYSIA MEMBER :DIGITAL BUSINESS MASTERY FOR SME’S: FROM STRATEGY TO EXECUTION IN THE ONLINE WORLD

Programme Details

The main aim of the course is to provide learners with a comprehensive understanding about the future of digitally-enabled entrepreneurship and commerce, by designing and launching digital business. This includes learning about marketing concepts that are relevant in the digital environment, analyzing best practice examples, and developing skills for creating, delivering and communicating value by using digital marketing tools and social media platforms. Beside more general overview of the digital marketing and social media phenomena, the course will focus on business goals, strategy development and user experiences.