Sales: Online Training for Marketing Personnel: The Strategic Marketing Process

Schedules : November 27-27, 2020 ,  
Location : Remote Online Learning Country : Malaysia
Scheme : SBL      
Contact Person : Ong Li Choo / Nora Liza / Josephine Tan      
Contact Email : lichoo@fmm.org.my, nora@fmm.org.my, josephine@fmm.org.my Contact Tel : 03-62867200
  Registration Fee (Per Participant)
No. of ParticipantsMemberNon Member
1 RM 227.90 RM 249.10


Overview

The Strategic Marketing Process s a systematic approach using a process in strategic marketing planning.


Objectives

To enhance the understanding of strategic planning and why it is important to a firm.


Course Contents

Introduction
  • Do you know where you are going?
  • What is Strategic Planning?
  • The Planning Process

Module 1:
  • The Position Audit
  • The SWOT Analysis
  • How do you stack up?

Module 2:
  • Analysing the 15 Strategic issues
  • Exploiting the Achilles Heel of the competitors

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